I’m a creative professional focused on authentic and innovative design. My work spans across digital media and brand visuals, delivering thoughtful projects and high quality results. Additionally my curiosity extends towards understanding how design intersects with business, and how thoughtful visuals can support real-world outcomes.
Work Experience
October 2024 – Present
September 2023 – August 2024
September 2022 - August 2023
May 2019 – August 2022
April 2021 – September 2021
Creative Designer
Synnergy Project Management, Dubai, UAE
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Led a creative team in developing nicotine alternative products, overseeing the design of tens of SKUs across packaging, digital, and physical touch points.
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Directed the creation of visual brand identities and marketing materials, including digital campaigns, social media assets, and physical packaging.
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Managed and guided the creative execution for web, motion graphics, and digital campaigns, ensuring brand consistency across platforms.
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Contributed to exhibition stand concepts aimed at retail acquisition and distributor partnerships, aligning creative design with commercial objectives.
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Oversaw the end-to-end creative process: from concept development and moodboards to production, revisions, and final delivery.
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Maintained cross-functional collaboration with marketing, sales, and product teams to ensure design decisions met strategic goals.
Freelance Visual Designer
Independent, Dubai, UAE
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Produced fashion photography for models, including planning, directing, and executing photoshoots on location and in studio settings.
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Managed styling, lighting, and composition for model shoots, ensuring high-quality visual results aligned with client briefs.
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Retouched, edited, and color-corrected photography assets for social media, lookbooks, e-commerce, and promotional campaigns.
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Designed digital graphics, social media posts, promotional banners, and campaign visuals for multiple clients..
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Scheduled, managed, and executed multiple concurrent projects with strict deadlines.
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Captured behind-the-scenes content and lifestyle imagery to support brand storytelling.
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Delivered photography and design assets for website updates, e-commerce catalogs, and digital marketing campaigns.
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Provided ongoing revisions and updates to design and photography assets based on client feedback.
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Maintained an online portfolio showcasing fashion photography and design work to attract new clients.
Junior Graphic Designer
Cosmopole PR Agency, Abu Dhabi, UAE
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Led end-to-end creative production for social media campaigns across 5+ client accounts, improving brand visibility and audience engagement.
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Designed and executed live event coverage content, including social media visuals, photography, and short-form video, ensuring real-time alignment with client objectives.
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Developed digital content strategies and asset libraries, streamlining production workflow and maintaining consistent brand identity across all channels.
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Collaborated cross-functionally with account managers, marketing, and sales teams to translate strategic goals into compelling visual communications.
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Contributed to brand campaigns that supported client acquisition, retention, and measurable engagement metrics.
Freelance Visual Designer & Artist
Independent, Johannesburg, South Africa
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Developed brand identities, digital campaigns, and visual systems for boutique brands.
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Created experimental visual art and illustration projects, combining traditional media with digital techniques for private collections.
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Managed end-to-end project delivery, including client acquisition, creative direction, production, and stakeholder presentations.
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Built and maintained a personal portfolio of commissioned artwork, increasing engagement and visibility across regional creative networks.
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Consulted on visual storytelling strategies, ensuring alignment between brand values and audience perception.
Part-Time Graphic Designer
LBX Group, Johannesburg, South Africa
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Designed marketing materials for the company’s inaugural campaigns.
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Supported early-stage brand communication and visual rollout.